Assembly 2026: The Alchemy of Experience

An invite-only, three-day retreat for C-suite and senior leaders in marketing, design, and technology, held at Bishop's Lodge in Santa Fe. The event explored the intersection of strategy, design, and technology in an AI-driven world, using the five elements — Earth, Air, Fire, Water, Ether — as a visual throughline across every touchpoint.
Deliverables
Event Design
Social Media Campaign
Print Materials
Presentation Design
Impact Metrics
  • 50+ attendees
  • $1M+ in pipeline generated
  • 98% audience satisfaction on post-event survey
  • Ongoing thought leadership content extending the event's reach across agency marketing channels.
Event Materials
A 9-month process concepting event themes, with color and typography drawn from the property's architecture and the surrounding Santa Fe landscape. Every detail was meticulously curated — from stage design and nametags to custom attendee gifting.
Presentation Design
I designed highly customized, keynote-level presentation decks for each of the event's 12 speakers. Tailoring visual language, pacing, and storytelling to each individual's session while maintaining a cohesive 
tie to the Assembly's elemental theme throughout.
Explore the full presentation design breakdown from concept to keynote.
View Full Presentation Casestudy
Social Media Campaign
Using content from the event's keynote and lightning talk sessions as source material, we developed visually aligned assets for social and blog distribution. This extended the thought leadership shared at Assembly to a broader, non-attendee audience while equipping our speakers with reusable presentation materials for future events and client-facing conversations.