Breastfeeding Awareness Month

This campaign tapped into the energy of the Olympic season and featured keynote speaker Olympian Allyson Felix. The effort spanned social content, blogs, paid media, thought leadership, and PR—designed to inform, educate, and inspire TLN’s core audiences: patients, lactation consultants, and employers.

Client

The Lactation Network

Services

Social Media Design

Social Strategy

Illustration

Impact Metrics

6M+ total impressions
3,300+ new social media followers
12% increased CTR  on LinkedIn

Social Media

Our goal was to use  social media paid and organic posts to inform, educate, and inspire TLN’s core audiences—patients, lactation consultants, and employers—while further establishing TLN as a leader in the lactation  care space.

Reusable Sales Assets for Practitioners

As part of the campaign, I developed a suite of branded assets for IBCLCs to boost their visibility and make client booking easier. The toolkit included custom social media templates and printable materials, helping providers guide  new parents toward insurance-covered consultations through  The Lactation Network.